I spoke today to a Roman friend, someone very well connected in Italian political, media and business circles. Here’s what he said regarding the fallout from the Tiger scandal.
In Italy they now love much more Tiger. He’s more famous now than he ever was before. Every day it was front page for like two weeks. People, they don’t care about golf, now they’re talking about Tiger. And Italians, they don’t care about the women–so what? But nobody in Italy realized how much money Tiger makes! The top footballer in Italy, he makes five million or ten million–not so impressive. But Tiger, he’s making more than 100 million. This is impressive to Italian people! I think when Tiger starts playing again, sponsors in Europe, they will pay him more.
fredrik cedervall
I wonder what value this agreement what have been worth if it had been signed after the Tiger scandal? “Nordea’s agreement is worth more than €2million per year, making it the largest contract in Swedish golf.”
http://www.golf.co.uk/news/nordea_new_title_sponsor_of_the_scandinavian_masters/245115.shtml
Prior to the scandal Nordea’s plan was of course to be able to bring Tiger and his family to play in Sweden.
Lawrence Colton
Nobody writes about golf better than John Strawn, not even Bob Robinson.